About Movie Heroes
Movie Heroes transforms movie going by bringing excellence to the viewing experience and creating a place of freedom where cost is not a consideration in watching a movie. Movie Heroes enables theaters to be the crown jewels of each small town in which they reside and to be the catalyst for keeping money local, all while increasing total movies viewed and thereby contributing to the health of the movie industry.
Movie Heroes took the theatrical world by storm when they launched a Netflix style theatrical membership model to save their local theater. The former owners closed the theater in 2012, shocking the community. Matt Sconce and Keith Walker, childhood friends, with their friend James Nelson, created a plan to save the theater.
Their idea was to offer a subscription-based theater plan. They calculated that if 3,000 people signed up, the cinema could be saved. For $19.95 per month, a member would be able to see unlimited movies and buy individual tickets for friends. The friends formed Movie Heroes and launched a massive marketing campaign. They not only saved the theater and were able to re-open it, but were also surprised by the extremely positive unexpected results of the conversion to a membership model.
Now, with almost 4,000 members, their five screen, first run theater is now grossing record revenue (over double the revenue than at any time in the theater's history), seeing huge boosts in attendance (5 times the national average), maintaining a stability never before achieved in their location (easily and dependably covering monthly overhead), and has been covered by ABC, CBS, FOX, Slashdot, NPR, the San Francisco Chronicle, and the Los Angeles Times. They are ready to offer this model worldwide to help the struggling independent theaters in similar situations.